make a statement – Akilah Sade Passmore

art direction / design / rebrand

varo bank

Varo's updated Visual Identity System is designed to Make A Statement and up-end the traditional tropes of banking. It stems from inclusivity and imagination and projects a vision of a future designed by all of us, rather than some of us.

Varo’s Visual Identity System is bold, unapologetic, and captures the spirit of our audience. Its goal is to position Varo at the forefront of a changing financial landscape.

Motion Design, Illustrator - Alvin Concepcion
3D, Lead Motion Design - Andrew Schummer
Lead AD, Designer - Akilah Passmore
AD - David Argueta-Leclercq
Product designer, Designer - Oliver Ruebener
Designer, Illustrator - Jace Goodwin
CD - Charity Read
Branding - The New Company
Client - Varo